Privacy policy
This Privacy Policy describes how shop.bruceloliver.com and collegeathleticstv.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Privacy Statement
Last updated: October 12, 2026
Note: This Privacy Statement has been adjusted to reflect the privacy information published for shop.bruceloliver.com, including Shopify-powered ecommerce, device information, order information, customer support information, and the listed business contact details.
Axis Mundi Systems LLC ("we," "us," or "our") respects your privacy. This Privacy Statement explains how we collect, use, disclose, retain, and protect Personal Information when you visit or make a purchase from shop.bruceloliver.com (the "Site") and any related websites, forms, products, or services that link to this Statement (collectively, the "Services"). It also explains the choices and rights available to you.
For questions about this Statement, our privacy practices, or to make a complaint, contact us by email at office@vegasnewwavemedia.com or by mail at Axis Mundi Systems LLC, 102 N Maple St 8A, Enfield, CT 06082, United States.
Information We Collect
We collect information that you provide directly to us. This may include your name, billing address, shipping address, email address, telephone number, payment information, purchase or transaction information, communications with us, customer support information, and any other information you choose to provide through the Services.
We also collect certain information automatically when you use the Services. This may include your version of web browser, IP address, time zone, cookie information, log file information, web beacon information, tags, pixels, what sites or products you view, search terms, how you interact with the Site, pages viewed, links clicked, referring and exit URLs, dates and times of visits, device type, operating system, language, and other online identifiers.
We may receive information from service providers, ecommerce processors, advertising partners, social-media platforms, analytics providers, shipping and fulfillment providers, payment gateways, sales channels, and other third parties. For example, Shopify helps power and process ecommerce activity on the Site, and advertising partners may provide information about your interaction with our advertisements or help us measure whether an advertisement resulted in a visit, inquiry, or purchase.
How We Use Information
We use Personal Information to operate, maintain, secure, and improve the Services; load the Site accurately for you; perform analytics on Site usage to optimize the Site; provide products or services to you; fulfill our contract with you; process payment information; arrange for shipping; provide invoices and order confirmations; communicate with you; provide customer support; screen orders for potential risk or fraud; comply with legal obligations; and communicate with you about our Services.
We also use Personal Information to understand how visitors use the Services, measure and analyze traffic and campaign performance, create and manage audience segments, limit the frequency of advertisements, and, when in line with the preferences you have shared with us and applicable law, provide information or advertising relating to our products or services. Depending on your choices and applicable law, this may include interest-based, cross-context behavioral, remarketing, retargeting, or personalized advertising.
Cookies, Pixels, and Other Advertising Technologies
We and our third-party partners use cookies and similar technologies to recognize a browser or device, remember preferences, understand use of the Services, measure advertising performance, prevent fraud, and deliver advertising. These technologies can collect or receive Personal Information from the Services and, in some cases, from elsewhere on the internet or from apps that use the same advertising networks.
Third-party tracking technologies may include both cookie-based and non-cookie technologies. Browser settings that block third-party cookies may not block every non-cookie technology. Information collected through these technologies may include online identifiers, IP address, device and browser information, page views, product or content interactions, form submissions, transaction or conversion events, and referring URLs.
AdRoll / NextRoll
We may use AdRoll services and NextRoll technology, including the AdRoll pixel. NextRoll, Inc. and its technologies may collect or receive Personal Information from our Services, including IP address, cookie IDs and other online identifiers, device and browser information, and information about your activity on our Services. This information may be collected through third-party cookies and non-cookie technologies.
We may share this information with NextRoll, Inc. so that we and NextRoll can measure and analyze traffic and browsing activity, measure the performance of our advertising campaigns, prevent fraud, create or manage audience segments, and show advertisements for our products or services on third-party sites. NextRoll may use the information in accordance with its own Privacy Notice.
You may opt out of NextRoll's targeted advertising through the NextRoll Opt-Out page. You can also use the industry opt-out tools listed in the Your Advertising and Cookie Choices section below.
Google Advertising Services
We may use Google advertising services, such as Google Ads, Google Analytics, Google Marketing Platform technologies, conversion measurement, and audience or remarketing features. These services may collect or receive information from the Services, including the URL of the page you visit, IP address, browser or device identifiers, cookie information, and information about interactions with our Services or advertisements.
Google and other third-party vendors may use cookies and/or device identifiers to show our advertisements on sites and apps across the internet based on your past visits to our Services or use of our app. We use this information to advertise online, measure advertising effectiveness, understand our audiences, and improve our marketing.
You can control Google’s use of cookies or device identifiers for ad personalization through Google Ads Settings. If we use Google Analytics, you may install Google’s Analytics opt-out browser add-on. For more information about how Google uses information from sites and apps that use its services, visit Google’s partner-site information page.
Meta Business Tools
We may use Meta Business Tools, such as the Meta Pixel, Conversions API, Facebook Login, social plugins, custom audiences, or similar Meta technologies. These tools may collect or receive information from our Services, including information about your browser or device, IP address, cookie or other online identifier, pages visited, actions taken, and conversion events. If enabled, certain identifiers, such as an email address, may be transformed into a hashed value before transmission for matching purposes.
We may share this information with Meta so that Meta and we can provide measurement services; create or manage audiences; target, deliver, and measure advertisements; improve campaign performance; and help protect against fraud or misuse. Meta may use information it receives in accordance with its own Privacy Policy.
You can manage advertising preferences in your Meta account through Meta Ad Preferences. You can also use the industry opt-out tools listed below.
Other Advertising, Analytics, and Social-Media Partners
We may use other advertising, analytics, social-media, and measurement providers that collect or receive information through cookies, pixels, tags, APIs, and similar technologies. We use these providers for the same purposes described above, including advertising, analytics, measurement, fraud prevention, and audience management. The providers active on the Services, their purposes, and their related cookies or technologies are identified in our [Cookie Preferences Center / Cookie Notice URL].
How We Disclose Information
We may disclose Personal Information to service providers and processors that perform services for us, including Shopify for ecommerce processing, hosting, security, payment processing, shipping and fulfillment, customer support, marketing, analytics, advertising, and measurement providers. We may also disclose Personal Information to sales channels, payment gateways, shipping and fulfillment applications, professional advisers, affiliates, transaction counterparties in connection with a business transfer, and governmental or other third parties when required or permitted by law.
For advertising and measurement, we may disclose identifiers, internet or network activity information, device and browser information, IP address, and conversion or event information to advertising partners such as NextRoll, Google, and Meta. These disclosures support targeted advertising, cross-context behavioral advertising, audience creation, ad delivery, frequency management, measurement, analytics, and fraud prevention.
We do not sell Personal Information for money. However, depending on applicable law, disclosures of certain identifiers and internet or network activity to advertising partners for cross-context behavioral advertising may be considered a "sale," "sharing," or "targeted advertising." See U.S. State Privacy Rights below for choices that may be available to you.
Your Advertising and Cookie Choices
You can manage cookies and similar technologies through our [Cookie Preferences Center URL]. Where required, that tool allows you to grant, refuse, or withdraw consent for non-essential cookies and advertising technologies.
You can also control cookies through your browser settings and limit advertising tracking or reset your advertising identifier through the privacy settings on your mobile device. These controls may be browser- or device-specific. If you clear cookies, change devices, or use a different browser, you may need to renew your choices.
You may opt out of interest-based advertising from participating companies through the following tools:
Opting out of personalized or interest-based advertising does not stop all advertising. You may still see advertising that is not tailored to your interests. These choices may not apply to all advertising technologies and may be limited by your browser, device, settings, or participation in an advertising program.
Privacy Rights and Requests
Depending on where you live and subject to applicable law, you may have the right to request access to, correction of, deletion of, or portability of your Personal Information; to object to or restrict certain processing; to opt out of targeted advertising, sale, or sharing; or to withdraw consent. To make a request or complaint, contact us at office@vegasnewwavemedia.com or by mail at Axis Mundi Systems LLC, 102 N Maple St 8A, Enfield, CT 06082, United States. Please state which right you are seeking to exercise and provide information sufficient for us to locate your records.
We may request reasonable information to verify your identity and authority before acting on a request. We will use that information only to verify the request, prevent fraud, and maintain a record of the request. We will not discriminate against you for exercising a privacy right. Where applicable law permits, an authorized agent may submit a request on your behalf after providing evidence of authorization and, where permitted, verification of your identity.
We will respond within the time period required by applicable law. If we cannot fulfill a request, we will explain the reason, subject to applicable legal restrictions. You may appeal a decision concerning your privacy request by contacting [appeal email address or appeal URL] and describing the decision you are appealing.
U.S. State Privacy Rights
If you are a resident of a U.S. state with applicable privacy rights, you may have the right to opt out of the sale or sharing of Personal Information, targeted advertising, or certain profiling. You can exercise these choices by contacting us at office@vegasnewwavemedia.com, using any privacy choices tool made available on the Site, or changing your cookie settings where available.
Where required by applicable law, we process legally recognized universal opt-out preference signals, such as the Global Privacy Control, as an opt-out of sale, sharing, and/or targeted advertising for the browser or device that sends the signal. [Keep this sentence only if the website is configured to honor the signal.]
California Residents — CCPA/CPRA
This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA/CPRA"), applies to us. In the preceding 12 months, we may have collected the categories of Personal Information described in Information We Collect, including identifiers; internet or other electronic network activity information; approximate geolocation information; commercial information; and information you submit to us. [Delete any category that does not reflect your actual practices.] We collect this information from you, your device or browser, service providers, advertising partners, and other sources described in this Statement. We use and disclose it for the purposes and to the recipients described in How We Use Information and How We Disclose Information.
California residents may have the right to know the categories and specific pieces of Personal Information we collected about them; the sources, purposes, and recipients of that information; the categories of Personal Information sold or shared; to request deletion; to request correction of inaccurate Personal Information; to opt out of the sale or sharing of Personal Information; and, if applicable, to limit certain uses and disclosures of Sensitive Personal Information. We do not sell Personal Information for money. We may, however, share identifiers and internet or other electronic network activity information with advertising partners for cross-context behavioral advertising, as described in this Statement.
To submit a request to know, delete, or correct, use [privacy request URL], email [privacy email address], or call [toll-free telephone number, if required]. [An exclusively online business may provide an email address instead of a toll-free number where permitted by law.] We will verify a request before providing, deleting, or correcting Personal Information. For a verifiable request to know, delete, or correct, we will respond within 45 calendar days of receipt or notify you within that time if we need one extension of up to an additional 45 calendar days. We will process an opt-out of sale or sharing as soon as feasibly possible and no later than 15 business days after receipt, where the CCPA/CPRA applies. We do not require you to create an account to submit an opt-out request.
California residents may review the California Residents section of NextRoll’s Privacy Notice for information about NextRoll’s handling of Personal Information and its available privacy choices.
EEA, United Kingdom, and Switzerland
If you are in the European Economic Area ("EEA"), the United Kingdom, or Switzerland, Axis Mundi Systems LLC is the controller of your Personal Information, unless a different controller is identified when information is collected. You can contact the controller at office@vegasnewwavemedia.com or by mail at Axis Mundi Systems LLC, 102 N Maple St 8A, Enfield, CT 06082, United States.
Where required, we obtain your affirmative consent before we activate or permit pixel-based collection of Personal Information through non-essential cookies, advertising pixels, or similar technologies. This includes technologies supplied by Shopify, AdRoll/NextRoll, Google advertising services, Meta Business Tools, and other advertising technologies identified through the Site or any cookie preferences tool we provide. We use the Personal Information collected through these technologies for advertising, cross-device or cross-context behavioral advertising where enabled, audience management, conversion measurement, campaign measurement, analytics, fraud prevention, and Site optimization.
Our legal bases for processing are as follows: (a) consent for Personal Information collected through non-essential advertising pixels, cookies, online identifiers, and comparable tracking technologies; (b) performance of a contract for Personal Information needed to provide requested products or services; (c) compliance with legal obligations; and (d) legitimate interests, where permitted by law, for security, fraud prevention, service administration, and improving the Services. [Adapt these legal bases so that they accurately describe your processing.]
The entities that may receive Personal Information collected through advertising technologies include NextRoll, Inc.; the Google entities that provide the services we use; the Meta entities that provide the services we use; and the other providers identified in our [Cookie Preferences Center / Cookie Notice URL]. We identify their purposes and provide links to their privacy information in the relevant sections of this Statement and in the Cookie Preferences Center.
Subject to applicable law, you may request access to your Personal Information; correction; erasure; restriction of processing; data portability; or objection to processing, including an objection to direct marketing. You may withdraw consent at any time. Submit a data-subject request by emailing office@vegasnewwavemedia.com or writing to Axis Mundi Systems LLC, 102 N Maple St 8A, Enfield, CT 06082, United States. We will facilitate and respond to requests without undue delay and normally within one month of receipt. If a request is complex or numerous, we may extend that period by up to two additional months and will tell you why within one month of receiving the request. We may ask for reasonable information to confirm your identity. Requests are generally free of charge, except where applicable law permits a fee or refusal for manifestly unfounded or excessive requests.
You also have the right to lodge a complaint with the data protection authority in the country where you live, work, or believe an infringement occurred. [Add the applicable supervisory-authority contact information if required.]
International Data Transfers
We and our service providers may process Personal Information in countries other than the country in which you live. Where required by law, we use appropriate safeguards for international transfers of Personal Information, such as contractual protections or another lawful transfer mechanism.
Data Retention
We retain Personal Information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Statement, comply with legal obligations, resolve disputes, enforce agreements, and maintain appropriate business records. Retention periods vary based on the type of information, the reason it was collected, our legal obligations, and the settings or retention periods of third-party providers.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information. No system or transmission method is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
The Services are not directed to children under 13 or the minimum age required in your jurisdiction. We do not knowingly collect Personal Information from children in violation of applicable law or knowingly transmit children’s data through advertising technologies. If you believe a child has provided Personal Information to us, contact us at office@vegasnewwavemedia.com.
Third-Party Links and Services
The Services may link to third-party websites, apps, or services. Their privacy practices are governed by their own policies, not this Statement. We encourage you to review the privacy statement of each third party you use or visit.
Changes to This Privacy Statement
We may update this Privacy Statement from time to time. We will post the updated version on this page and revise the "Last updated" date. If a change materially affects your rights, we will provide additional notice where required by law.
Contact Us
For questions, requests, or concerns about privacy, contact:
Axis Mundi Systems LLC
office@vegasnewwavemedia.com
102 N Maple St 8A, Enfield, CT 06082, United States
shop.bruceloliver.com
Optional Clauses — Use Only If Applicable
AdRoll Cross-Device Advertising
Include this subsection only if AdRoll Cross-Device services are enabled. We may collect or share hashed identifiers derived from email addresses and other online identifiers with NextRoll, Inc. for cross-device targeted advertising. This allows NextRoll and our advertising partners to recognize devices and browsers that may be associated with the same user and to serve targeted advertising across those devices and browsers. To learn more, please see NextRoll’s Privacy Notice. You can opt out of NextRoll’s targeted advertising through the NextRoll Opt-Out page, limit cross-device tracking through your device privacy settings, and opt out of participating companies through the NAI Opt-Out.
If you collect an email address on a webform for use with AdRoll Cross-Device services, place this disclosure next to the form submission button: “Your information is being used for our own marketing purposes. Our advertising partner, NextRoll, Inc., hashes your email address in order to serve targeted advertising to other devices connected to you through cross-device tracking. By submitting this form, you acknowledge NextRoll’s hashing and cross-device activity. For more information, please see NextRoll’s Privacy Notice.”
AdRoll Email or Direct Marketing
Include this subsection only if AdRoll Email or direct-email marketing is used. We collect email addresses for direct-marketing purposes, including sending marketing communications and supporting our advertising and audience-management activities. You may opt out of marketing emails by using the unsubscribe link in the email or contacting us at [privacy email address].
Customer Lists, Enhanced Conversions, Advanced Matching, or Conversions API
Include this subsection only if these features are enabled. We may use customer-list matching, enhanced conversion, advanced matching, custom-audience, or server-side conversion tools. Where permitted and configured, we may transform certain identifiers, such as email addresses or telephone numbers, into a hashed format before sharing them with advertising partners to measure conversions, match audiences, suppress existing customers from advertising, or show more relevant ads. We do not intentionally provide sensitive Personal Information to these advertising tools. You can exercise choices through the mechanisms described in Your Advertising and Cookie Choices and, where applicable, U.S. State Privacy Rights.